Budweiser will be giving away eight million red light cups noise activated cups which light up as fans celebrate in more than 50 countries as part of its biggest ever integrated campaign celebrating its sponsorship of the fifa world cup 2018.
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The budweiser light up cups used clever circuit technology to light up with crowd noise amplifying the energy of fans during big moments at the 2018 world cup.
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The special cups are available with budweiser packs at retailers including asda grocery stores in the uk and via on pack competitions all part of the brand s light up the fifa world cup.
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